SV Beginning of Q2 2017

Expense/Profit
Profit: $1005.77
Expenses: $1506.45

A bigger deficit than last time, yikes. Approx $500 in the red. Buuuut we’ll see where things fall in a few months. Actually, I’ll probably even deeper in the red. I might modify 2017’s goals to be: break even.

Audience building

  • Mailing list size: 1160; open rate holding steady at 54%, click rate at 32%. Will need to shave off subs who haven’t opened emails.
  • 4.7 star average on Amazon for novel, from ARC reviewers, 7 reviews total; aiming for at least 10 before publishing

Actual writing
I’m 5k into the action in book 2; wrote 2 novella/short stories in the series as reader magnets (17k and 12k each). That’s around 30k so far in 2017. End goal? 180k. Time to get to work…

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